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Hey, I’m Som. Welcome to Primitives.
I’m a product designer sharing thoughts, ideas, and notes on thinking about Design, AI, and the craft of building software.
Just some honest writing from someone who’s in the middle of the shift, still building, still figuring things out.
What you’ll find here
I write about three kinds of things.
Big ideas about where Design and AI are headed, what the shifts mean for how we work
Hands-on writing from things I’ve actually built, tools I’ve made, experiments that worked and the ones that didn’t
Reflections on what it’s like to be a designer right now, the battles worth picking, habits that compound, mistakes I make and learn from
A few things I believe
A product is never designed alone, built alone, or sold alone. The best work happens when people step outside their lanes.
Taste and judgement are the skills that compound. Tools come and go.
The fastest way to learn a new medium is to build something with it.
“I don’t know, I’ll read about it” is the most useful sentence in my vocabulary.
How often I write
When I have something real to say. Not on a fixed schedule, not to fill your inbox.
If you subscribe, you’ll hear from me when there’s a new idea I think is valuable to me and you. So don’t worry about me spamming you, I won’t.
Stay in touch
You can find me on LinkedIn and Twitter/X - drop a howdy.
If you’re new here, the best way to start is with posts below. I’ll keep adding the latest ones here. Thank you.
